Biggest Surprise: The thing that most surprised me was the idea that the value of a business isn't determined by its short-term success, but by the value of its potential earning power. Naturally, I would assume that short-term success generally mean long-term success, but that may not be the case because of the time necessary for something to be marketed correctly, to increase awareness.
Confusing Part of the Reading: The most confusing part of the reading was the table about the different kind of ventures that are available and what those different ventures look like.
Two Questions for the Author:
1) Why is due diligence so important in this chapter?
2) What made you create the "checklist for analyzing a business"? Why was it created?
Anything that was Wrong or you Disagree with: I didn't disagree with anything in this chapter because I had no background knowledge of this topic.
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