One of the things that surprised me the most was how Moonlight U.S.A decided to expand into the United States and that as an entrepreneur, we have to make decisions that can provide innovative opportunities to grow and make more revenue. I didn't even think about how just bringing your company to a new country can grow opportunities so much.
The book lists many questions that entrepreneurs must answer before starting a business, which include employee turnover, target sales, and delivery times. Something that really confuses me is how an entrepreneur is supposed to know those things before he opens the business in the early stages.
I have many questions that I would love to ask this author. My first question would be whether or not be started his own company. My next question is: if so, how did he figure out all those questions I spoke of earlier before starting that business. I believe he would give me some insight into having and entrepreneurial mindset.
There wasn't anything in this chapter that I disagreed with, but I was surprised by some of the examples he used to show the difficulty and fun of a start up venture.
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