The first thing that I noticed that surprised me were how they targeted people through advertising. They didn't just put people in their advertisements using their products; they put in people who customers would want to look like or be. These people were supposed to be like their customers or be for people looking to change to more desired features. You can see this type of advertising specifically with make-up and night attire advertisements, that highlight the female body.
The thing that confused me the most was most of the graphs and diagrams, specifically the Gravity of Decision Spectrum. I didn't really understand the variables they used and how they related.
If I could ask the writer two questions, they would be:
1. How do you determine which market to target that will make the most revenue and what tactics are used to determine this?
2. Are you truly able to obtain a market share in every type of market or must you choose a few selected markets?
The author seems to be focusing on how the culture we live in is dynamic and never stops changing. I believe he is completely correct about how our market is and doesn't say anything that I question or disagree with.
No comments:
Post a Comment