Biggest Surprise: I was most surprised by how the author discusses different departments of a business when it comes to innovation. He talked about how innovation is impossible unless you use cross-functional departmental teams in order to succeed. The reason he explains this is that each departments views innovation from a different perspective, which was something I didn't think of.
Confusing Part of the Reading: The most confusing part of the reading was the part where he discusses innovation landscape maps and I am slightly confused on how you determine where your business stands on this map.
Two Questions to Ask the Author:
- What is the best way for departments to be set up in order to innovate new ideas cohesively?
- How do you determine your location on the innovation landscape map?
The Author was wrong about: I didn't disagree with anything that the author said, I was just partially surprised that departments actually can limit the business if you're not using them correctly.
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