1. I did not think that secondary data would be as important to entrepreneurs as it is. They use this data again and again to market their company and their product after using it to test if there was a market. Even though the data is well-known, they are continually used.
2. I still do not entirely understand why customers believe price means the product is higher quality. An example of this is Banana Republic, they sell plain white T-shirts and so does Wal-Mart. They are made of the same material but Banana Republic is higher in cost. I do not understand why people fall into this trap and think they have a better quality shirt.
3. If I could ask any two questions to the author, the first would be: Why do you believe marketers have moved from the 4 P's to the 4 C's? The next question I would ask would be: Is internet or physical marketing more used and which is most useful?
4. I have no prior knowledge to marketing before this course and so I don't disagree with anything the author states.
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