Our customers gain value from our business by gaining access to instant, on-demand transportation around the University of Florida via our bike station system. We will provide 15-20 bikes at each of our multiple stations around campus. This will help any students that do not have a car or scooter to get around campus and need to be able to go somewhere near campus. My business is service-oriented so
Our primary and only true revenue driver is debit card rentals of our bikes. We plan on charging 2.00$ per hour used. They will swipe there card when they arrive to get there bike and when they check the bike back in, it will charge the card automatically based on the time usage.
As a substitute product for transportation around campus that students could buy instead of using my service would be a old-fashioned Razor Scooter. They would use this product because they would need something to fulfill their need if they didn't want to continually pay for my service.
If they choose to buy a Razor Scooter as a better form of transportation than using a scooter or car, then they will have a better experience as a student at the University of Florida because they will not have to worry about the issues of parking and wasting time without proper transportation because of campus driving rules.
Customer Reviews: People think that it is very well made, both mechanically and aesthetically. They believe that the grips and handles are very sturdy and that the break function is very well made to help with optimal safety among riders. One negative that I saw was that customers thought it wasn't made well for tricks and tail-whips.
In order to make this product for usable for customers: I would keep it as simple as possible and market it more as a transportation unit. Optimally, we would keep them at red, blue, or black colors in order to not lose any of the market. I also would think about bringing on thicker wheels in order to gain maximum stability.
This product would mainly serve as a replacement for my service sense there isn't really a product I could bring in with my service-style business model.
Hello Walter,
ReplyDeleteFirst of all, I believe your idea is great and very useful for students who do not have any other type of transportation system besides the bus. Also, one of the main advantages of these sort of services is that you can leave the bike in any station near you. You do not have to take it back to the same station you rented it which is very convenient. Furthermore, I am sure there is a market for your service in UF and in any other university. Great job! here is my post if you want to take a look at it http://berrvh.blogspot.com/2016/03/amazon-whisperer.html
Hi Walter,
ReplyDeleteInteresting idea! There is a lot of competition out there in the industry already. I think UF has zip bikes or something similar already on your campus. I though I had was that you could add another revenue driver by charging local business a fee to advertise by putting stickers or logo plates on your bikes. Then they, in turn, could advertise for you since you had built a relationship with them. Good post!
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